Marketing Tips For Launching a New Product

Launching a new product is a complex and demanding task with many aspects. One of those aspects is the marketing campaign that is going to support the new product launch. In this article we are going to give you marketing tips to help you when you are about to launch a new product.

Marketing tip number 1 for launching a new product: study your competition
Your first move should always be taking a serious look at your competitors. Keep a close eye on businesses that offer similar production or services to the ones you plan to launch. Once you have that information review their marketing material including their ads, brochures and websites.

Marketing tip number 2 for launching a new product: Target the ideal customer
You must exclusively focus on the prospects you firmly believe are most likely to purchase from you. Perfect prospects will have a perceived need for what you are launching and can actually afford to buy it and have demonstrated a willingness to do so, probably by purchasing from your competition (remember the first tip?). Bear in mind that it is always easier to fill a need that create one.

Marketing tip number 3 for launching a new product: Create a unique value proposition
You should have a clear understanding of what you must offer to differentiate your product form your competitors’. The bottom line is that your product or service should be unique and meets the needs and desires of your best prospects.

Marketing tip number 4 for launching a new product: Define your marketing strategies and tactics
Choose you sales and marketing channels, keep in mind that generally multi-channel marketers achieve the greatest success because customers who can shop when and however they like tend to spend more than shop more often.

Marketing tip number 5 for launching a new product: test your concept and marketing approach
Always examine your product its marketing message and your marketing material. Only ager testing is complete should you proceed to the final creation of your marketing tools and materials.

Marketing tip number 6 for launching a new product: know your product’s life cycle
The campaign you use during the introduction and education phase of your product or service will need to be updated as the product or service matures and expands.

Starting a Home Based Internet Business – So What Does it Cost to Launch Your Own?

The Cost To Launch A Homed Based Internet Business.

The reality is that you really can start a home based internet business for almost no money. Before you decide if you want to spend anything, you can learn just about everything you need for free. All of the information you need to get started and get familiar with this home based internet business is available, “For Free” you only have to search the Internet.

If you want to take it slow or if you want to invest more for an aggressive start, then after doing your research and deciding your budget, you can make the choice. Some of the fixed costs include web hosting at $10-$15 per month and most of these hosting services include free web page services. Other services are optional. Whatever you decide to do, these start-up costs are minimal.

Another great free resource is the information that will be provided to you by your chosen affiliate marketing partners. These vary of course, but choose to start with one that is very helpful to beginners (newbie’s). And even better than that, there are also a numerous blog sites which offer free services for your home based internet business as well. The amount of free service available to assist you is remarkable. Yes there are pay services that do the same things, but usually you can find a free service that does the same thing. Just take your time and once again do your research.

Your time will be your largest investment.

Set aside the time and keep in mind your main goal is “to make money from home” with your home based internet business, and you can do it. I highly suggest selecting one source you feel comfortable using and then learn all you can from them. Let me tell you from my experience, that when are just starting out, if you try to learn from many different sources, it will be overwhelming. Even though they all say they have something unique, the basics are just that, the basics. So keep it simple.

Start at a realistic pace, get familiar with the workings of what will be necessary, and then get going. It really is simple if you take it step by step. Take it easy in the beginning. This information can be overwhelming at first. Remember this is a business, so take notes. Set aside time to study and employ some self discipline. You will want your notes organized and to review them occasionally. You will be taking in a lot of information about your new home based internet business that will probably be totally new to you, so it is easy to forget what you have learned. The good news is that if you break it all down into sections, which is how it will be presented, it is not all that difficult to understand and master.

Bottom line: Can you start for “no money”? YES.

And when you are ready to invest some money in your service providers, you should have the knowledge to start marketing whatever product or service you have selected and soon be generating much more than your costs. You want your home based internet business to be successful.

I’m not talking about starting this as a hobby. The objective is to make money, lots of money. If you are not successful selling the products of your chosen affiliate marketing partners, they are not successful either. Your affiliate partners want and “need” you to be successful.

The Changing Role of Product Managers and Brand Managers – Are They Green Enough?

The Product Manager and Brand Manager functions are very critical to an organization. These are the micro level strategists, the nerve centers at the product or brand level that can engineer the success and failure of a brand or product line.

The product and brand manager terms, though used synonymously, there is a slight difference in them, because the product managers seem to get involved in the product strategy much earlier than brand managers. The brand managers seem to get involved a bit later and some of the technicalities of the product are decided much before they get into picture. This would depend, to a large extent, on how the organizations look at the data. Not all organizations are willing to share all the data with the product managers or brand managers. Therefore, they may keep them out until the product is designed or formulated and the costs are worked out. We can also notice that a product management sounds more generic that include many brands where as a brand is more specific. But brands too have their lines though not as big as product lines.

Whatever may be the term the product and brand manager functions have been recognized as vital functions of an organization, the main liaisons in an organization linking all the functions and coordinating and guiding them to make certain that they remain within the strategic frame work developed based on the market analysis. Thus today, as in the earlier days product managers get involved in the market research, identifying market needs and segments, developing marketable product specifications, keeping quality, cost and profit in mind, develop a positioning and communication strategy, train the sales team and follow up on the launch process until the product gets stable in the market place. This is a daunting task the product managers dealt with. To be effective in technical products, the product managers needed to have technical back grounds too.

Some thought that the Product Manager will fade away as time evolves, but as time passed on, the marketing function got more and more competitive due to increasing number and diversity of the products, the more aware complex manager and the highly aggressive competitors in the market. No sector is an exception to it. It is precisely because of this trend the product manager; brand manager functions now became relevant even in service sectors like banking and finance, tourism and many more.

Product and Brand manager positions may be relevant even today, but have the organizations thought over the relevance of their job descriptions? There appears to be a lacuna in organizations coping up with the new challenges in the ecosystem. It appears that even at the corporate level, organizations are still grappling with the concept of sustainability and seem to prefer to live in the hope that “sustainability” is a fad, a passing notion that will disappear as something new comes up. Looking at the issue purely from corporate profitability perspective, a priority for the share holder, anything that calls for huge investment and risky track will need some deep thinking before a change is made.

The basic questions are -will sustainability disappear, is it a fad that will be run over by another mighty one and can organizations afford to wait? Growing evidence seems to indicate that it would not be possible. Increasing pressure from nations on carbon rating, biodegradability, recycling and environmental consciousness it appears that it would be difficult to whisk them away. The environmental lobbies are stronger now, and the consumer is willing to listen to them. The consumer may be compromising with environmentally insensitive brands and organizations, but deep in his mind there is a preference for more “safe product”. There could be a day when the labeling products with environmental safety index would be a statutory requirement and precautions might appear in the advertisements and labels as subscripts.

This is where corporation need to be alert and slowly begin to implement, if not already done, with more sincerity the “sustainability” thinking and instill it in all functions.

There may be a need for sustainability managers who along with quality manager can promote sustainability, environmental friendliness and green consciousness among the product developers, designers and strategists.

The change will have a substantial impact on the product manager function. The new product manager and brand manager must take into consideration the environmental friendliness and organic component in developing a eco friendly version of the product.

Apart from the ecological challenges the product managers also face a new and emerging challenge from the changing media habits of the consumer. The new consumer is not the earlier consumer any more, getting his information from news paper, magazines or television or movies. It is much more diverse mix now with MP3s, blogs, internet advertisement, U-tubes, mobile phones and social sites exchanging information. Now the brands need to be more ubiquitous in their media presence.

Being merely present is not enough. Here, distinction must be made between” presence” and “present”. Many brands tend to be present than creating a presence for themselves. Creating a presence in this new ecosystem calls for strong ecologically flavored brand values, a clear implementation of the values in the design process and packaging, and communicating them effectively to the consumer. Who can do this better than the product manager or brand manager?

Some might argue that the segment is pretty small to be alarmed about it at this stage. Such segments tend to be small but their impact is high enough to make neutral consumer walkway from the brand towards more eco sensitive, green brand at the retail shelf. Who knows, this could only be beginning of the end.