The Changing Role of Product Managers and Brand Managers – Are They Green Enough?

The Product Manager and Brand Manager functions are very critical to an organization. These are the micro level strategists, the nerve centers at the product or brand level that can engineer the success and failure of a brand or product line.

The product and brand manager terms, though used synonymously, there is a slight difference in them, because the product managers seem to get involved in the product strategy much earlier than brand managers. The brand managers seem to get involved a bit later and some of the technicalities of the product are decided much before they get into picture. This would depend, to a large extent, on how the organizations look at the data. Not all organizations are willing to share all the data with the product managers or brand managers. Therefore, they may keep them out until the product is designed or formulated and the costs are worked out. We can also notice that a product management sounds more generic that include many brands where as a brand is more specific. But brands too have their lines though not as big as product lines.

Whatever may be the term the product and brand manager functions have been recognized as vital functions of an organization, the main liaisons in an organization linking all the functions and coordinating and guiding them to make certain that they remain within the strategic frame work developed based on the market analysis. Thus today, as in the earlier days product managers get involved in the market research, identifying market needs and segments, developing marketable product specifications, keeping quality, cost and profit in mind, develop a positioning and communication strategy, train the sales team and follow up on the launch process until the product gets stable in the market place. This is a daunting task the product managers dealt with. To be effective in technical products, the product managers needed to have technical back grounds too.

Some thought that the Product Manager will fade away as time evolves, but as time passed on, the marketing function got more and more competitive due to increasing number and diversity of the products, the more aware complex manager and the highly aggressive competitors in the market. No sector is an exception to it. It is precisely because of this trend the product manager; brand manager functions now became relevant even in service sectors like banking and finance, tourism and many more.

Product and Brand manager positions may be relevant even today, but have the organizations thought over the relevance of their job descriptions? There appears to be a lacuna in organizations coping up with the new challenges in the ecosystem. It appears that even at the corporate level, organizations are still grappling with the concept of sustainability and seem to prefer to live in the hope that “sustainability” is a fad, a passing notion that will disappear as something new comes up. Looking at the issue purely from corporate profitability perspective, a priority for the share holder, anything that calls for huge investment and risky track will need some deep thinking before a change is made.

The basic questions are -will sustainability disappear, is it a fad that will be run over by another mighty one and can organizations afford to wait? Growing evidence seems to indicate that it would not be possible. Increasing pressure from nations on carbon rating, biodegradability, recycling and environmental consciousness it appears that it would be difficult to whisk them away. The environmental lobbies are stronger now, and the consumer is willing to listen to them. The consumer may be compromising with environmentally insensitive brands and organizations, but deep in his mind there is a preference for more “safe product”. There could be a day when the labeling products with environmental safety index would be a statutory requirement and precautions might appear in the advertisements and labels as subscripts.

This is where corporation need to be alert and slowly begin to implement, if not already done, with more sincerity the “sustainability” thinking and instill it in all functions.

There may be a need for sustainability managers who along with quality manager can promote sustainability, environmental friendliness and green consciousness among the product developers, designers and strategists.

The change will have a substantial impact on the product manager function. The new product manager and brand manager must take into consideration the environmental friendliness and organic component in developing a eco friendly version of the product.

Apart from the ecological challenges the product managers also face a new and emerging challenge from the changing media habits of the consumer. The new consumer is not the earlier consumer any more, getting his information from news paper, magazines or television or movies. It is much more diverse mix now with MP3s, blogs, internet advertisement, U-tubes, mobile phones and social sites exchanging information. Now the brands need to be more ubiquitous in their media presence.

Being merely present is not enough. Here, distinction must be made between” presence” and “present”. Many brands tend to be present than creating a presence for themselves. Creating a presence in this new ecosystem calls for strong ecologically flavored brand values, a clear implementation of the values in the design process and packaging, and communicating them effectively to the consumer. Who can do this better than the product manager or brand manager?

Some might argue that the segment is pretty small to be alarmed about it at this stage. Such segments tend to be small but their impact is high enough to make neutral consumer walkway from the brand towards more eco sensitive, green brand at the retail shelf. Who knows, this could only be beginning of the end.

How to Get Wealthy by Using Regeneca Products – I Feel Sorry For Those Who Do Not Believe!

I am always interested in making money, whether it be at-home, at the office or on the internet. I have been asked a lot recently, mainly by my family, closest relatives and friends, how I got into the whole online internet marketing scene in the first place. Being ill-informed as they sometimes are, some understand my situation and some do not. I feel sorry for the latter. And some of the marketing strategies of being an internet marketer is to write blogs, do PPC ads, film YouTube videos, attend webinars and, do what I am doing right now, writing articles. At first I had decided to do a blog on this company, Regeneca, but I figured it would be a task that would take up a lot of my valuable time so I decided against it and wrote this article instead. As the saying goes, “Time is Money” and I do not have much of either. To be up-front and honest with you, I am not a big fan of writing… so I am going to make this as “to the point” as possible for both my benefit and yours, since I am assuming you probably do not enjoy reading fluff.Has anyone heard of Regeneca? I truthfully had not until it was brought up in a Webinar I recently attended. Regeneca was formally called a Direct Response Marketing Company (DRMC) but it just recently converted it’s marketing strategy to Direct Response Network Marketing Company (DRNM). This Regeneca review will focus on how Regeneca came to be, what they did right and what their process was to “get the ball rollin’” as it were. REGENECA was formed to create and commercialize products that help you improve your health, battle the signs and symptoms of aging and to assist you to “regenerate your life” through their family of phytochemical infused, as well as botanical and organic based, products. They do this while drawing their products from the earth in an ethical strategy which emphasizes re-growth, reforestation and recycling. That is their “Whole Earth, Whole Body Approach to Health”.By using only the finest botanical ingredients in all their products, from skin care, hair care, their proprietary VIVABlend Super Anti-Oxidant rich beverage derived from their own secret balanced blend of different sources of phytochemical extracts from antioxidant rich bio-active fruits and vegetables, to their all natural REGENEFit nutritional supplements and meal replacement products, Regeneca helps you battle the signs and symptoms of aging with every product they formulate.One of the first Marketing Strategies that Regeneca did was to try and enroll an audience into their marketing program by doing television infomercials with live call-ins. Their motive was to sell the at-home product. The reasoning behind this strategy was this: A. Brand Recognition – “Seeing is believing and believing is seeing”, as Napoleon Hill once quoted. B. Their Compensation Plan was one of the highest offered by any Online Marketing Company in the business. C. If you do this from home, you can work as little or as much as you want. Best of all, it is up to the person involved in promoting the Regeneca company. D. Regeneca is a company that is recession proof. The company is growing in this economy because Regeneca teaches others to do the same and replicate.Today, this Direct Response Network Marketing company is one of the top leaders in the business. The idea behind Regeneca offering this opportunity to at-home agents shows that they are committed to their products and to their company. This was a very innovative and attractive concept that will capture the imagination of a lot of networkers. So, instead of having some hourly paid representative working in a call centre environment, the idea of working at-home agents became very clear. This strategic move gave to Regeneca a better customer service business and better all around customer care package.So, if you decided to join the Regeneca opportunity now, you have the opportunity to sell the company’s products at-home, not unlike Tupperware, say. Once you have about a year of experience doing this, you can now sponsor other people and help your downline to grow exponentially. I know that a lot of you out there reading this article might be thinking that this is a pyramid scheme or a scam. Unfortunately, this is a sad way to think because Regeneca is a no red flag event. Regeneca is doing very well and is well respected in the community of online network marketers. The idea of taking live infomercial calls into your very own home to sell Regeneca product to individuals that are actually interested, is a wonderful concept. People are lining up to buy the Regeneca product and the at-home agents are not going door-to-door asking or persuading people to purchase. As you all know, most people would not be interested doing this, but if you get calls from people wanting the product, is a win-win situation for the organization.The Regeneca Experience is currently in their launching phase and a lot of people do not know about it. If you get in touch with a Regeneca agent right now, you will have to be very patient. Systems are currently not is place and routing calls sometimes drop out. A Regeneca Marketing Manager advises that it will be around December of 2010 before everything will be up and running as designed. In the meantime, agents are advised to stick with the plan and be patient. If you can not wait, do not get involved.But, with all due respect, Regeneca is doing quite well right now. Every call to an agent converts into a sale or multiple sales of one or two of their health and beauty products. That is a 100% turnover rate. Some clients are coming back for more… with credit card in hand waiting to place an order. Because of the company’s extensive training program, leaflets and pamphlets, the skill level of the at-home call taker is critical to the success of the Regeneca business model.If you view this business as a conventional network marketing opportunity without the expectation of the live call system performing miracles for your business you will be just fine. However, this company is in its infancy and it does not appear to be a pyramid scheme. What Regeneca really needs is a means whereby they can market the company name and their products instead of just having agents selling products. They need a marketing company that has the #1 marketing system and Training tools on the internet today. This marketing system would drive more individuals to the Regeneca website and in turn the company as a whole would benefit. There would not be a situation where Regeneca would have to depend entirely on recruiting at-home agents to sell their product. Having a great marketing system in place other than the selling of the product would be a Godsend and Regeneca as a company should seriously look into this. In fact, even better, the at-home agents that are selling Regeneca products should get involved with the #1 marketing system and training tools website and then create a sub domain or a landing page whereby people would come and enroll in the Regeneca opportunity. Making money by selling Regeneca product is not a difficult task to do but what if you could enroll people in Regeneca company while you sleeping. This indeed would be a MIRACLE. This lead funnel would substantially increase the company’s overall presence, but most of all, would put more dollars in the at-home agents pockets on a regular basis making them wealthy.

Addressing Antibiotic Resistance: Pharmacy Initiatives in Kutai Kartanegara

Antibiotic resistance poses a significant global health challenge, threatening to render many of our most effective antibiotics ineffective against common infections. In Kutai Kartanegara, as in many parts of the world, this issue requires urgent attention and proactive measures. Pharmacists, as frontline healthcare providers, play a crucial role in combatting antibiotic resistance through various initiatives aimed at promoting responsible antibiotic use and education within their communities.

 

1. Education and Awareness Campaigns

 

One of the primary roles of pafikabkutaikartanegara is to educate both patients and other healthcare professionals about the prudent use of antibiotics. Through targeted awareness campaigns, pharmacists emphasize the importance of completing prescribed courses of antibiotics, adhering strictly to dosage instructions, and avoiding self-medication. They also educate on the consequences of antibiotic resistance, helping patients understand that misuse can lead to infections becoming more difficult or impossible to treat.

 

2. Antibiotic Stewardship Programs

 

Many pharmacies in Kutai Kartanegara have implemented antibiotic stewardship programs to optimize the use of antibiotics. These programs involve pharmacists working closely with physicians to ensure that antibiotics are prescribed only when necessary and appropriate. Pharmacists may review prescriptions to identify opportunities for dosage adjustment, duration optimization, or alternative treatments that may be more effective or have fewer side effects.

 

3. Point-of-Care Testing

 

Some pharmacies offer point-of-care testing services, allowing pharmacists to quickly determine whether a patient’s symptoms are caused by a bacterial infection requiring antibiotics or a viral infection that does not. This helps avoid unnecessary antibiotic prescriptions, reducing the selective pressure that drives antibiotic resistance.

 

4. Patient Counseling

 

Every time antibiotics are dispensed, pharmacists in Kutai Kartanegara provide detailed counseling to patients. They explain the importance of adherence to the prescribed regimen, potential side effects, and the proper disposal of unused medications to prevent environmental contamination. Patient counseling sessions also emphasize the role of antibiotics as a valuable resource that should be used judiciously to preserve their effectiveness for future generations.

 

5. Collaboration with Healthcare Providers

 

Pharmacists collaborate closely with physicians and other healthcare providers to promote best practices in antibiotic prescribing and management. They participate in interdisciplinary discussions, contribute to clinical rounds, and provide expertise on pharmaceutical interventions that support effective infection management.

 

6. Community Engagement

 

Beyond individual patient interactions, pharmacists engage with the broader community through workshops, seminars, and outreach programs. These initiatives aim to raise awareness about antibiotic resistance among schools, community groups, and local businesses, fostering a collective effort to combat this public health threat.

 

Conclusion

 

In Kutai Kartanegara, pafikabkutaikartanegara are instrumental in implementing multifaceted strategies to address antibiotic resistance. By focusing on education, stewardship, point-of-care testing, patient counseling, collaboration, and community engagement, pharmacies are pivotal in promoting responsible antibiotic use and preserving these vital medications for future generations. Through these initiatives, pharmacists not only contribute to improved patient outcomes but also play a critical role in safeguarding public health against the growing threat of antibiotic resistance.