Start Up Businesses – Keeping on Track For Launch

I’ve been lucky (or maybe unlucky) enough to be involved with several start up organisations over the years. All of them have successfully launched and all except one is still in place, the other changed their area of operations and moved countries.

Getting to launch however can be a nightmare, you have a new team at senior level undergoing the usual storming, forming, norming and performing with all the tension that brings, while you also need to develop a company culture and bring your product or service to market as quickly as possible so you can start earning as well as spending.

In my experience there are a few key factors that determine the fastest path and the most complete launch experience:

Make a plan – planning is almost always lacking in these environments, people’s enthusiasm for the project leads to an endless string of meetings in which nothing is ever decided or agreed upon. All of this could be avoided by having a plan, your first key hires must be capable of putting together a high level project plan of how they will deliver your launch.

This should include a breakdown of all essential items and “nice to have” items too. Don’t spend forever debating the plans and involving everyone in the building, if you’ve chosen someone to lead an area – let them lead. Make sure their plan specifies the resources required and timescales (or it isn’t a plan) and all objectives covered in the plan are measurable and specific.

Once you have all the plans – eliminate the “nice to haves”. That’s right, get rid of them – if you find someone completes their “essential” plan faster than expected then allow them to put “nice to haves” back in the process. But it is far more important to get to a launch and start earning revenue, than it is to polish everything to absolute perfection (the exception to this being very high-end brand launches).

Stick to the plan and hold people accountable for it, but ensure you give them the authority to deliver their plan. The next major failing is that no-one looks at their plans once they’re in place, they allow their enthusiasm to distract them and again they end up in meetings that last all day and achieve nothing.

By all means take a consultative approach but make sure that you have only a single decision maker who has the authority to push through work and keep it on track. Failing to do this will leave your business full of very tired committees who don’t deliver on any objective but appear to be working very hard indeed.

When things fall apart, don’t play the blame game. Unless someone is consistently unable to perform, don’t start witch hunts and punishment sessions. It is perfectly normal in start up situations for things to go wrong, and for vital data for specific areas not to be captured, and so on…

It really doesn’t matter how you got to the point of failure, what matters is how you will fix the problem and move on as fast as possible to recover the lost ground. Meetings that focus on finger pointing and evasion of responsibility simply don’t help with this process at all.

However if someone significantly underperforms on a regular basis, get rid of them as fast as possible. Start up situations do not allow for carrying dead weight, and many people who are perfectly competent in established organisations are a disaster when they realise they can’t rely on process and procedures already in place. So show them the door, gently and wish them luck but get someone in who can deliver.

Don’t overuse consultants. Want to upset your entire team? Hire a group of consultants on ridiculous rates to cover projects where the expertise is already available in house. There are times when consultants make perfect sense, but you should have a firm brief for them, and hold them to delivery.

Finally, communicate your successes. Start up businesses are hard work, people work long hours and push to deliver, so when they do you must acknowledge that and allow people to celebrate a little.

Building a company from scratch is a demanding process, one that can be made much easier by having a plan, sticking to it, learning from mistakes and focusing on keeping people happy in their environment. It will save you time, money and effort and bring you to a successful launch.

How to Get Wealthy by Using Regeneca Products – I Feel Sorry For Those Who Do Not Believe!

I am always interested in making money, whether it be at-home, at the office or on the internet. I have been asked a lot recently, mainly by my family, closest relatives and friends, how I got into the whole online internet marketing scene in the first place. Being ill-informed as they sometimes are, some understand my situation and some do not. I feel sorry for the latter. And some of the marketing strategies of being an internet marketer is to write blogs, do PPC ads, film YouTube videos, attend webinars and, do what I am doing right now, writing articles. At first I had decided to do a blog on this company, Regeneca, but I figured it would be a task that would take up a lot of my valuable time so I decided against it and wrote this article instead. As the saying goes, “Time is Money” and I do not have much of either. To be up-front and honest with you, I am not a big fan of writing… so I am going to make this as “to the point” as possible for both my benefit and yours, since I am assuming you probably do not enjoy reading fluff.Has anyone heard of Regeneca? I truthfully had not until it was brought up in a Webinar I recently attended. Regeneca was formally called a Direct Response Marketing Company (DRMC) but it just recently converted it’s marketing strategy to Direct Response Network Marketing Company (DRNM). This Regeneca review will focus on how Regeneca came to be, what they did right and what their process was to “get the ball rollin’” as it were. REGENECA was formed to create and commercialize products that help you improve your health, battle the signs and symptoms of aging and to assist you to “regenerate your life” through their family of phytochemical infused, as well as botanical and organic based, products. They do this while drawing their products from the earth in an ethical strategy which emphasizes re-growth, reforestation and recycling. That is their “Whole Earth, Whole Body Approach to Health”.By using only the finest botanical ingredients in all their products, from skin care, hair care, their proprietary VIVABlend Super Anti-Oxidant rich beverage derived from their own secret balanced blend of different sources of phytochemical extracts from antioxidant rich bio-active fruits and vegetables, to their all natural REGENEFit nutritional supplements and meal replacement products, Regeneca helps you battle the signs and symptoms of aging with every product they formulate.One of the first Marketing Strategies that Regeneca did was to try and enroll an audience into their marketing program by doing television infomercials with live call-ins. Their motive was to sell the at-home product. The reasoning behind this strategy was this: A. Brand Recognition – “Seeing is believing and believing is seeing”, as Napoleon Hill once quoted. B. Their Compensation Plan was one of the highest offered by any Online Marketing Company in the business. C. If you do this from home, you can work as little or as much as you want. Best of all, it is up to the person involved in promoting the Regeneca company. D. Regeneca is a company that is recession proof. The company is growing in this economy because Regeneca teaches others to do the same and replicate.Today, this Direct Response Network Marketing company is one of the top leaders in the business. The idea behind Regeneca offering this opportunity to at-home agents shows that they are committed to their products and to their company. This was a very innovative and attractive concept that will capture the imagination of a lot of networkers. So, instead of having some hourly paid representative working in a call centre environment, the idea of working at-home agents became very clear. This strategic move gave to Regeneca a better customer service business and better all around customer care package.So, if you decided to join the Regeneca opportunity now, you have the opportunity to sell the company’s products at-home, not unlike Tupperware, say. Once you have about a year of experience doing this, you can now sponsor other people and help your downline to grow exponentially. I know that a lot of you out there reading this article might be thinking that this is a pyramid scheme or a scam. Unfortunately, this is a sad way to think because Regeneca is a no red flag event. Regeneca is doing very well and is well respected in the community of online network marketers. The idea of taking live infomercial calls into your very own home to sell Regeneca product to individuals that are actually interested, is a wonderful concept. People are lining up to buy the Regeneca product and the at-home agents are not going door-to-door asking or persuading people to purchase. As you all know, most people would not be interested doing this, but if you get calls from people wanting the product, is a win-win situation for the organization.The Regeneca Experience is currently in their launching phase and a lot of people do not know about it. If you get in touch with a Regeneca agent right now, you will have to be very patient. Systems are currently not is place and routing calls sometimes drop out. A Regeneca Marketing Manager advises that it will be around December of 2010 before everything will be up and running as designed. In the meantime, agents are advised to stick with the plan and be patient. If you can not wait, do not get involved.But, with all due respect, Regeneca is doing quite well right now. Every call to an agent converts into a sale or multiple sales of one or two of their health and beauty products. That is a 100% turnover rate. Some clients are coming back for more… with credit card in hand waiting to place an order. Because of the company’s extensive training program, leaflets and pamphlets, the skill level of the at-home call taker is critical to the success of the Regeneca business model.If you view this business as a conventional network marketing opportunity without the expectation of the live call system performing miracles for your business you will be just fine. However, this company is in its infancy and it does not appear to be a pyramid scheme. What Regeneca really needs is a means whereby they can market the company name and their products instead of just having agents selling products. They need a marketing company that has the #1 marketing system and Training tools on the internet today. This marketing system would drive more individuals to the Regeneca website and in turn the company as a whole would benefit. There would not be a situation where Regeneca would have to depend entirely on recruiting at-home agents to sell their product. Having a great marketing system in place other than the selling of the product would be a Godsend and Regeneca as a company should seriously look into this. In fact, even better, the at-home agents that are selling Regeneca products should get involved with the #1 marketing system and training tools website and then create a sub domain or a landing page whereby people would come and enroll in the Regeneca opportunity. Making money by selling Regeneca product is not a difficult task to do but what if you could enroll people in Regeneca company while you sleeping. This indeed would be a MIRACLE. This lead funnel would substantially increase the company’s overall presence, but most of all, would put more dollars in the at-home agents pockets on a regular basis making them wealthy.

Promotional Products Can Truly Advertise Vision Research Month

Aren’t you glad you can read this article from your computer screen? It means you have good eyesight, which is something that a lot of people may sometimes take for granted. If you think that paying close attention to eye care is important, then you must sign up for the activities organized for the celebration of Vision Research Month, which is to be celebrated this June. It is about time that we give this event some relevance and the use of promotional products as marketing tools will help make this effort a huge success.A lot of logo printed products sold nowadays can represent this particular occasion efficiently. If you take a look at some of the major promotional items websites, you’ll see a huge selection of promotional items which are ideal for any trade show use. You just need to find out which among these products is the best.This year’s celebration of Vision Research Month is sure to emphasize on yet another aspect of eye care. Promotional products such as personalized plastic cups that bear the official slogan of the event will surely help in orienting participants about the said affair. Aside from that, they can definitely bring in more perks:1. Introduce your own business – Using custom imprinted products will not only help promote the main event but it can also help advertise your own group as well. Have you been craving for some good old publicity? Well, you can definitely get it with the use of these items.2. Market your old and new products – You can take advantage of this occasion to advertise about your current and even classic products and services which you think would have a great use for your potential customers and clients. Just make sure that they are in line with the main event or else you won’t get that much of an impact.3. Strengthen business relationships – This can also be a chance to get back in touch with some former customers and clients and build new business relationships as well. Marketing events like trade shows and launching days are a great venue for network building. You’ll be able to interact and connect with different kinds of people in a more convenient and effective way.It seems like promotional products can really rake in a lot of benefits for both you and your customers and clients. If I were you, I’d grab this chance to get my business name recognized and remembered. Act now and get your company’s name out there!