The Changing Role of Product Managers and Brand Managers – Are They Green Enough?

The Product Manager and Brand Manager functions are very critical to an organization. These are the micro level strategists, the nerve centers at the product or brand level that can engineer the success and failure of a brand or product line.

The product and brand manager terms, though used synonymously, there is a slight difference in them, because the product managers seem to get involved in the product strategy much earlier than brand managers. The brand managers seem to get involved a bit later and some of the technicalities of the product are decided much before they get into picture. This would depend, to a large extent, on how the organizations look at the data. Not all organizations are willing to share all the data with the product managers or brand managers. Therefore, they may keep them out until the product is designed or formulated and the costs are worked out. We can also notice that a product management sounds more generic that include many brands where as a brand is more specific. But brands too have their lines though not as big as product lines.

Whatever may be the term the product and brand manager functions have been recognized as vital functions of an organization, the main liaisons in an organization linking all the functions and coordinating and guiding them to make certain that they remain within the strategic frame work developed based on the market analysis. Thus today, as in the earlier days product managers get involved in the market research, identifying market needs and segments, developing marketable product specifications, keeping quality, cost and profit in mind, develop a positioning and communication strategy, train the sales team and follow up on the launch process until the product gets stable in the market place. This is a daunting task the product managers dealt with. To be effective in technical products, the product managers needed to have technical back grounds too.

Some thought that the Product Manager will fade away as time evolves, but as time passed on, the marketing function got more and more competitive due to increasing number and diversity of the products, the more aware complex manager and the highly aggressive competitors in the market. No sector is an exception to it. It is precisely because of this trend the product manager; brand manager functions now became relevant even in service sectors like banking and finance, tourism and many more.

Product and Brand manager positions may be relevant even today, but have the organizations thought over the relevance of their job descriptions? There appears to be a lacuna in organizations coping up with the new challenges in the ecosystem. It appears that even at the corporate level, organizations are still grappling with the concept of sustainability and seem to prefer to live in the hope that “sustainability” is a fad, a passing notion that will disappear as something new comes up. Looking at the issue purely from corporate profitability perspective, a priority for the share holder, anything that calls for huge investment and risky track will need some deep thinking before a change is made.

The basic questions are -will sustainability disappear, is it a fad that will be run over by another mighty one and can organizations afford to wait? Growing evidence seems to indicate that it would not be possible. Increasing pressure from nations on carbon rating, biodegradability, recycling and environmental consciousness it appears that it would be difficult to whisk them away. The environmental lobbies are stronger now, and the consumer is willing to listen to them. The consumer may be compromising with environmentally insensitive brands and organizations, but deep in his mind there is a preference for more “safe product”. There could be a day when the labeling products with environmental safety index would be a statutory requirement and precautions might appear in the advertisements and labels as subscripts.

This is where corporation need to be alert and slowly begin to implement, if not already done, with more sincerity the “sustainability” thinking and instill it in all functions.

There may be a need for sustainability managers who along with quality manager can promote sustainability, environmental friendliness and green consciousness among the product developers, designers and strategists.

The change will have a substantial impact on the product manager function. The new product manager and brand manager must take into consideration the environmental friendliness and organic component in developing a eco friendly version of the product.

Apart from the ecological challenges the product managers also face a new and emerging challenge from the changing media habits of the consumer. The new consumer is not the earlier consumer any more, getting his information from news paper, magazines or television or movies. It is much more diverse mix now with MP3s, blogs, internet advertisement, U-tubes, mobile phones and social sites exchanging information. Now the brands need to be more ubiquitous in their media presence.

Being merely present is not enough. Here, distinction must be made between” presence” and “present”. Many brands tend to be present than creating a presence for themselves. Creating a presence in this new ecosystem calls for strong ecologically flavored brand values, a clear implementation of the values in the design process and packaging, and communicating them effectively to the consumer. Who can do this better than the product manager or brand manager?

Some might argue that the segment is pretty small to be alarmed about it at this stage. Such segments tend to be small but their impact is high enough to make neutral consumer walkway from the brand towards more eco sensitive, green brand at the retail shelf. Who knows, this could only be beginning of the end.

Marketing Tips For Launching a New Product

Launching a new product is a complex and demanding task with many aspects. One of those aspects is the marketing campaign that is going to support the new product launch. In this article we are going to give you marketing tips to help you when you are about to launch a new product.

Marketing tip number 1 for launching a new product: study your competition
Your first move should always be taking a serious look at your competitors. Keep a close eye on businesses that offer similar production or services to the ones you plan to launch. Once you have that information review their marketing material including their ads, brochures and websites.

Marketing tip number 2 for launching a new product: Target the ideal customer
You must exclusively focus on the prospects you firmly believe are most likely to purchase from you. Perfect prospects will have a perceived need for what you are launching and can actually afford to buy it and have demonstrated a willingness to do so, probably by purchasing from your competition (remember the first tip?). Bear in mind that it is always easier to fill a need that create one.

Marketing tip number 3 for launching a new product: Create a unique value proposition
You should have a clear understanding of what you must offer to differentiate your product form your competitors’. The bottom line is that your product or service should be unique and meets the needs and desires of your best prospects.

Marketing tip number 4 for launching a new product: Define your marketing strategies and tactics
Choose you sales and marketing channels, keep in mind that generally multi-channel marketers achieve the greatest success because customers who can shop when and however they like tend to spend more than shop more often.

Marketing tip number 5 for launching a new product: test your concept and marketing approach
Always examine your product its marketing message and your marketing material. Only ager testing is complete should you proceed to the final creation of your marketing tools and materials.

Marketing tip number 6 for launching a new product: know your product’s life cycle
The campaign you use during the introduction and education phase of your product or service will need to be updated as the product or service matures and expands.

Unique Trick to Stop a Headache Fast

Headaches are caused by many things. One of the most common causes is stress, not just the mental kind of stress, but stress to your body as well. Stress can cause tension in your face, neck, and shoulder muscles. This will often lead to headache. This is commonly known as a tension headache. If you slept wrong, pulled a muscle in your upper body, or you’re dealing with a lot of stress in your life, you’ve probably experienced this before. The unique method below will help get rid of that headache fast!

1. Begin by using your dominant hand’s forefinger and thumb. Locate the area between your forefinger and thumb on your non-dominant hand. This is a very fleshy area. In the junction you will find a firm knot-like tendon. This is a pressure point.

2. Once you’ve located this pressure point, use your dominant hand to firmly massage the area, You don’t want it to be painful, but do maintain firm pressure to the area. This works best if someone else can massage the area for you, but it’s not necessary.

3. Close your eyes and continue to massage the pressure point. You may notice some relief after a few minutes, but continue to rub the area. The headache can come back quickly if you stop too quickly.

4. Continue the massage for approximately fifteen to twenty minutes. This method will stop your headache fast, but if you don’t continue to rub the area, it can come back, Once you’ve finished, the headache should be gone for good. It will at least gone for a long time.

Now that your headache is gone, it;s time to fix the source of stress. The tension will continue to come unless you take measures to relax those muscles. You might try taking a nap, as lack of sleep can sometimes be the cause. A hot shower to relax your neck muscles can help as well. You might prefer trying a heating pad to your shoulders.

Your eyes might be sensitive from the headache. Turning all the lights down or off can sometimes help as well. If you suspect your headache is sinus related, you may have to resort to medication. A decongestant helps to relieve pressure in the sinus cavities. An antihistamine can help with allergy related symptoms.

Identifying the cause of your headache and taking measures to correct the issue will keep the headache from returning. If you haven’t found a source of the headache, but continue to experience it, a trip to the doctor is likely needed. Headaches can be caused by a multitude of things. They are generally not serious. However, on occasion there can be a serious underlying cause for the headache. If you have frequent or very severe headaches or migraines, seek medical attention.