Marketing Tips For Launching a New Product

Launching a new product is a complex and demanding task with many aspects. One of those aspects is the marketing campaign that is going to support the new product launch. In this article we are going to give you marketing tips to help you when you are about to launch a new product.

Marketing tip number 1 for launching a new product: study your competition
Your first move should always be taking a serious look at your competitors. Keep a close eye on businesses that offer similar production or services to the ones you plan to launch. Once you have that information review their marketing material including their ads, brochures and websites.

Marketing tip number 2 for launching a new product: Target the ideal customer
You must exclusively focus on the prospects you firmly believe are most likely to purchase from you. Perfect prospects will have a perceived need for what you are launching and can actually afford to buy it and have demonstrated a willingness to do so, probably by purchasing from your competition (remember the first tip?). Bear in mind that it is always easier to fill a need that create one.

Marketing tip number 3 for launching a new product: Create a unique value proposition
You should have a clear understanding of what you must offer to differentiate your product form your competitors’. The bottom line is that your product or service should be unique and meets the needs and desires of your best prospects.

Marketing tip number 4 for launching a new product: Define your marketing strategies and tactics
Choose you sales and marketing channels, keep in mind that generally multi-channel marketers achieve the greatest success because customers who can shop when and however they like tend to spend more than shop more often.

Marketing tip number 5 for launching a new product: test your concept and marketing approach
Always examine your product its marketing message and your marketing material. Only ager testing is complete should you proceed to the final creation of your marketing tools and materials.

Marketing tip number 6 for launching a new product: know your product’s life cycle
The campaign you use during the introduction and education phase of your product or service will need to be updated as the product or service matures and expands.

Factors Considered When Launching a New Product on the Market

When launching a new product, you have to make sure that your launch sequence appreciates the decision making process of your prospective customers. Avoid flashy, salesy launch sequences that repeat the message “buy my stuff” over and over. As you create your campaign, consider these two factors.

Factor #1: Customers do not buy your product just because you made it. Customers buy your product because it solves a problem in their lives.

Factor #2: Few people are going to buy your product the first time they hear about it. You have to give your marketing efforts time to take effect in your prospect’s mind.

Because of these two factors, your launch campaign has to acknowledge where your potential customer is in the buying process. Let’s take a look at the steps of the buying process:

Step 1: Awareness. This person has heard of your business, but may not know what you do. You did something right, because your business is familiar to them. Your responsibility is to encourage this person to learn more about your business by visiting your website or trying a sample.

Step 2: Interest. This person has taken a step to engage with your business. He has requested a free trial, come to a free event, or is a referral from another customer. This person is aware of what you do and has shown a level of interest that goes beyond casual awareness. Your responsibility is to better understand this person’s needs, offer an intelligent solution, and request the opportunity to follow-up and discuss further.

Step 3: Prospect. This person has given you permission to follow-up with him. He signed up for your newsletter or provided his contact information for a return call. Your job is to contact this person, establish a connection, and help them see how your product solves their problem.

Step 4: Customer. This person purchased something from your business. He decided that your product solves his needs and wants to put it to use. You have made the all-important first sale and now your job is to stay connected, collect survey feedback, and improve the buying experience.

Life-Fitness Equipment – Understand the Concept

Once you initiate a fitness training program, a bodybuilding program or any other training regimen to amplify your health and physical fitness, you have the option of registering in a local fitness center or gym, or setting up your home gym. Home fitness equipment are currently very popular due to their convenience and easy acquisition. It is in this acquisition process of home gym equipment that the concept of life fitness equipment accrues.

Introducing Life Fitness equipment

The phrase life fitness equipment refers to the lifetime equipment acquisition whereby the equipment you buy is warranted for their life duration. In short, therefore, life fitness equipment refers to lifetime fitness equipment. Those who have encountered the term may not be totally familiar with the concept. If however you are intent on setting up a home gym for your physical fitness training of bodybuilding, it is important that you consider the importance and the essential meaning of lifetime equipment.

Purchasing lifetime or life fitness equipment means that the equipment you purchase come with a lifetime warranty. That is just about the best deal available in your local exercise equipment store.

Why Life fitness Equipment is a Viable Choice

The following are some of the reasons why you might consider buying life fitness equipment:

Fitness aids and equipment are very expensive and not the kind of investments you would wish to be buying every now and then if you can avoid it
With regular exercises, common fitness aides and equipment usually break down and become dysfunctional such that they hinder beneficial workouts unless you buy a replacement
Insurance covers for your home gym equipment is a more expensive option when it comes to break down, wear and tear
The convenience of knowing that your equipment will be serviced or replaced anytime it stops working efficiently, instead of having to carry out another odious shopping
In short, life fitness equipment might end up saving you a lot of time, money and trouble. Almost all types of equipment will and do break down with continued use. Whether it is furniture, cell phones, vehicles, machines or whatever else, breakage and wear and tear is a norm in the use of machines.

Your equipment is also as prone to breakage and wear and tear. You therefore need the assurance of a lifetime guarantee that the equipment will always be replaceable and or repairable at no additional cost. That is the essence of lifetime warranty carried by life fitness equipment.

Conclusion

Fitness equipment is a formidable investment. Setting up a home gym is something that should be covered by a warranty or insurance of sorts. In this regard, life fitness equipment is just about the best available option. Ideally, the lifetime warranty is offered by manufacturers and extended by equipment stores and other retailers within your local setting. Ensure that you check for such provisions when buying your home gym equipment and specifically ask for the equipment that carries with it a lifetime warranty. Additionally ensure that:

1. The price is acceptable in comparison with the normal pricing of the equipment i.e. It should not go beyond 20% of the normal price

2. The condition of the equipment while at the fitness equipment store should be brand new and functional

3. The lifetime warranty documentation properly signed by the equipment store as provided for by the manufacturer

4. The terms spelt out in the lifetime warranty to include replacement and repairs without excluding your typical usage of the equipment i.e. Some contracts will exclude electrical-fault-caused damage from warranty cover which is a trick you must avoid

5. The reliability and or dependability of the local store or manufacturer to follow through on their word based on their track record, customer support and customer satisfaction history

There is a link between a bodybuilding lifestyle and optimal health. Once an individual strikes that link, he or she attains optimal physical fitness as a by-product. With the right information, you can easily set up a training regimen that is centered on bodybuilding health. From this program, muscle mass and strength will accrue and with it physical fitness.