Product Launch – How To Create A Business Plan For Your Product Launch

Whenever you want to launch a product, it’s important to have some sort of plan or blueprint handy. If you want to go somewhere you are not familiar with, oftentimes you’d use a map to navigate your way there. It’s the same thing with your Internet business. You need a ‘road map’ to guide your product launch to success.

So here’s how to create a solid business plan for your launch:

1. Build a list first

You need your own subscriber list to offer your product to. This can be a sub-list for your product itself or your main list. Having your own subscriber list also gives you leverage with joint venture partners.

2. Research your product

Do a thorough research of your market. Does your ebook/software/book hit the ‘hot buttons ‘of your target market?

3. Create it

There are two choices here! Outsource your creation of your content to a freelancer if you can’t create it yourself. Or write/code it yourself!

4. Write your sales letter

Your sales letter will be your ordering machine! So you’d want it to be as professional as possible. Get some high quality graphics and perhaps even hire a copywriter to write your sales copy.

5. Contact joint venture partners

Contact your inner circle of business network partners and other entrepreneurs in your niche and ask them to join your affiliate program. Offer solid commission rates of at least 50%. Make sure your sales letter is top notch and your product is high quality, or joint venture partners won’t be so enthusiastic about promoting you.

Start Up Businesses – Keeping on Track For Launch

I’ve been lucky (or maybe unlucky) enough to be involved with several start up organisations over the years. All of them have successfully launched and all except one is still in place, the other changed their area of operations and moved countries.

Getting to launch however can be a nightmare, you have a new team at senior level undergoing the usual storming, forming, norming and performing with all the tension that brings, while you also need to develop a company culture and bring your product or service to market as quickly as possible so you can start earning as well as spending.

In my experience there are a few key factors that determine the fastest path and the most complete launch experience:

Make a plan – planning is almost always lacking in these environments, people’s enthusiasm for the project leads to an endless string of meetings in which nothing is ever decided or agreed upon. All of this could be avoided by having a plan, your first key hires must be capable of putting together a high level project plan of how they will deliver your launch.

This should include a breakdown of all essential items and “nice to have” items too. Don’t spend forever debating the plans and involving everyone in the building, if you’ve chosen someone to lead an area – let them lead. Make sure their plan specifies the resources required and timescales (or it isn’t a plan) and all objectives covered in the plan are measurable and specific.

Once you have all the plans – eliminate the “nice to haves”. That’s right, get rid of them – if you find someone completes their “essential” plan faster than expected then allow them to put “nice to haves” back in the process. But it is far more important to get to a launch and start earning revenue, than it is to polish everything to absolute perfection (the exception to this being very high-end brand launches).

Stick to the plan and hold people accountable for it, but ensure you give them the authority to deliver their plan. The next major failing is that no-one looks at their plans once they’re in place, they allow their enthusiasm to distract them and again they end up in meetings that last all day and achieve nothing.

By all means take a consultative approach but make sure that you have only a single decision maker who has the authority to push through work and keep it on track. Failing to do this will leave your business full of very tired committees who don’t deliver on any objective but appear to be working very hard indeed.

When things fall apart, don’t play the blame game. Unless someone is consistently unable to perform, don’t start witch hunts and punishment sessions. It is perfectly normal in start up situations for things to go wrong, and for vital data for specific areas not to be captured, and so on…

It really doesn’t matter how you got to the point of failure, what matters is how you will fix the problem and move on as fast as possible to recover the lost ground. Meetings that focus on finger pointing and evasion of responsibility simply don’t help with this process at all.

However if someone significantly underperforms on a regular basis, get rid of them as fast as possible. Start up situations do not allow for carrying dead weight, and many people who are perfectly competent in established organisations are a disaster when they realise they can’t rely on process and procedures already in place. So show them the door, gently and wish them luck but get someone in who can deliver.

Don’t overuse consultants. Want to upset your entire team? Hire a group of consultants on ridiculous rates to cover projects where the expertise is already available in house. There are times when consultants make perfect sense, but you should have a firm brief for them, and hold them to delivery.

Finally, communicate your successes. Start up businesses are hard work, people work long hours and push to deliver, so when they do you must acknowledge that and allow people to celebrate a little.

Building a company from scratch is a demanding process, one that can be made much easier by having a plan, sticking to it, learning from mistakes and focusing on keeping people happy in their environment. It will save you time, money and effort and bring you to a successful launch.

The Importance of Workplace Safety Posters

Workplace safety posters play an important role in effective safety communications, safety precautions and safety warnings to workers. It is one kind of safety communication. Their applications in chemical industries are very common where various potential hazards present.

Safety regulations and legal require the use of workplace safety posters. Generally, these posters have to be placed in workplaces where hazards exist. They warn workers about specific hazards that accompany their jobs and naturally appear in such workplaces.

Government or Department of Labor in each country has may already established the required workplace safety posters. And in some cases, the government has prepared these printed posters that can be used directly.

When the safety regulation requires such posters application, there will be certain penalties or fines for violations. In general, the employers will be fined when workers get injured due to lack of safety posters as required by the regulations.

Some employers may think that these posters for workplace are only devoted for the workers or employees. But, actually they are wrong. These posters are purposed to protect both workers and employers.

Employers would not responsible for any incident happen in the workplace if they have applied the required posters. As an example is the usage of eye goggle. When the employers have displayed the poster of eye goggle according to the regulation, then when worker or employee gets injured by chemical splash without using eye goggle, the employer does not responsible. The reverse condition is also applied.

However, before displaying any safety posters in the workplaces, always bear in mind that these posters should be relevant, clear and to the point. Use only common words and communicative images or pictures to get workers’ attention.