Product Launch – How To Create A Business Plan For Your Product Launch

Whenever you want to launch a product, it’s important to have some sort of plan or blueprint handy. If you want to go somewhere you are not familiar with, oftentimes you’d use a map to navigate your way there. It’s the same thing with your Internet business. You need a ‘road map’ to guide your product launch to success.

So here’s how to create a solid business plan for your launch:

1. Build a list first

You need your own subscriber list to offer your product to. This can be a sub-list for your product itself or your main list. Having your own subscriber list also gives you leverage with joint venture partners.

2. Research your product

Do a thorough research of your market. Does your ebook/software/book hit the ‘hot buttons ‘of your target market?

3. Create it

There are two choices here! Outsource your creation of your content to a freelancer if you can’t create it yourself. Or write/code it yourself!

4. Write your sales letter

Your sales letter will be your ordering machine! So you’d want it to be as professional as possible. Get some high quality graphics and perhaps even hire a copywriter to write your sales copy.

5. Contact joint venture partners

Contact your inner circle of business network partners and other entrepreneurs in your niche and ask them to join your affiliate program. Offer solid commission rates of at least 50%. Make sure your sales letter is top notch and your product is high quality, or joint venture partners won’t be so enthusiastic about promoting you.

Whole Slide Scanner At No Upfront Cost

OptraSCAN is a leading end-to-end digital pathology solution provider has launched On-Demand digital pathology business model in England to strengthen the adoption of digital pathology. Pathology labs, healthcare networks, and hospitals can effortlessly adopt digital pathology solutions without any upfront cost and at affordable pricing solutions.

OptraSCAN support laboratories arrive at the optimal configuration of slide scanning instruments required to process efficiently their case throughput. We also offer an On-Demand business model to ensure the most compelling approach possible to financing digitization.

The seamless integration of OptraSCAN provides:

Walk away automation
Slides are scanned in less than a minute at 40x equivalent
Cloud-based whole slide imaging systems
Well-equipped for confocal, brightfield, fluorescence, and frozen section applications
Integrated image management and viewing
Real-time and remote viewing & collaboration
Quantitative and reproducible image analysis

The whole slide scanners that are available with this model are brightfield scanners – OS-Ultra, OS-15, and fluorescence scanners – OS-FL and OS-FLi.

OS-Ultra is a high-speed whole slide digital pathology scanner that scans tissues/cells of size 15×15 mm area at 40x equivalent in less than 60 seconds. OS-Ultra features a unique no-touch slide loading mechanism to diminish workflow errors and produce high-resolution images. The high-speed scanner comes with solutions – IMAGEPath®, the Image Management System apt for viewing, storing and archiving, and TELEPath®, Telepathology software used for real-time, and remote consultations.

Features:

Slide capacity – 80, 160, 320, and 480 slides
Continual slide loading capacity
Slides scanned at 0.25 microns per pixel (the equivalent of 40x)
Scanning time is less than a minute for 15×15 mm region
Patented composite imaging for cytology samples
Images generated up to 0.1 microns per pixel (the equivalent of 80x)
OS-Ultra high-speed whole slide scanner with Noiseless operation
Storage
Local
Cloud

Cytology Image analysis
Morphology tools for Breast and Prostate
IHC biomarker panel for ER/ PR / Her2neu / Ki67 / P53 / EGFR
PD-L1
OS-15 Histopathology and H&E Brightfield Scanners are cloud-enabled to provide the ultimate flexibility for storing, archiving, and managing digital images and metadata. This small footprint, low throughput scanners are lightweight and easily fit into small workspaces. Whole slide scanning is now convenient with high-resolution imaging. OptraSCAN’s Cloud-enabled solutions such as IMAGEPath®, the Image Management System apt for viewing, storing, and archiving as well as TELEPath®, Telepathology software used for real-time, remote consultations are included with OS-15 scanners.

Features:

Cloud-enabled 15-slide Brightfield
Desktop Scanning
20x & 40x magnification
Small footprint

OptraSCAN’s digital pathology scanners are easy to implement and can be integrated in any existing HIS and LIS.

This solution will further assist pathologists and cytologists to adopt digital pathology solutions in the UK.

Benefits of OptraSCAN’s Digital Pathology Solutions?

Provides the pathologist community much-needed flexible working model with a minimum upfront investment
Enables users to focus on their core areas of working without any technological and operational burdens
Supports easy scalability & integration within the user’s existing eco-system
Augments efficient workflows for multi-site collaboration, anytime & anywhere access
Allows integrated real-time remote connectivity for expert opinions & consultations
Offers great opportunities for education, research and supervision opine

Financing And Refinancing Through Commercial Loans

Business establishments all over the world need a proper channel of cash flow so that they can maintain regularity in growth and diversification. As it is rightly said, finance is fundamental to the growth of an old business and vital for any businessman to put the business planning take into action.

Loans for business purposes are available by pledging commercial properties or by borrowing without supplying any security. In both cases, there are lots of differences like the loan eligibility, the rate of interest offered by the lender, the loan tenure and repayment conditions. A successful business project is very often an organized one. You have to plan it well and supply with right dose of capitalization. If over capitalization of business can result in lower earning per share, the under capitalization can also have its negative effect in the form of unnecessarily high stock prices that are unrealistic.

A successful businessman always takes care of under investments and over investments. More complex financial aspects are taken care of by the financial experts and brilliant business minds. But, arranging for the daily cash flow requirement is relatively low level task that is handed over to the delegates having authority to deal with day to day functioning of the company. Business loans are one of the easiest means to ensure that any shortage in funds is met effectively at lower rates and in a competitive environment.

If you are seeking funds for a new venture, it will be perfect to take care of every possible aspect so that no problem arises later on. The root level problem that people face is the lack of knowledge when they go out and start searching for a commercial loan at low rate [http://www.loans-park.co.uk/commercial-loans.html]. The second obstacle comes when finance is made available to you. It relates to how to generate profits out of it so that interest payments can be justified. Both these things can be answered by a well-planned and well-implemented course of action. There should be a clear-cut plan of what you are going to do with money and how you are going to generate the profits. This should be your biggest and legitimate concern if you are to reach the top of the business world.

Market trends and in-depth knowledge about the business is necessary before take a plunge into it. If you are not confident, it is not advisable to take commercial business loans and risk your capital; business is surely not a fun expedition. On the other hand, there are people who lose valuable opportunities because they think that the cost of capital is too high. The market rates are bound to fluctuate in the market. There is an opportunity to refinance commercial loans if the interest rates fall drastically in the time to come. So, do not waste too much of your precious time and proceed with your plans if you are confident of the business project you are handling.

The author is a business writer specializing in finance and credit products and has written authoritative articles on the finance industry. He has done his masters in Business Administration and is currently assisting ask4loan.co.uk as a finance specialist.