The Changing Role of Product Managers and Brand Managers – Are They Green Enough?

The Product Manager and Brand Manager functions are very critical to an organization. These are the micro level strategists, the nerve centers at the product or brand level that can engineer the success and failure of a brand or product line.

The product and brand manager terms, though used synonymously, there is a slight difference in them, because the product managers seem to get involved in the product strategy much earlier than brand managers. The brand managers seem to get involved a bit later and some of the technicalities of the product are decided much before they get into picture. This would depend, to a large extent, on how the organizations look at the data. Not all organizations are willing to share all the data with the product managers or brand managers. Therefore, they may keep them out until the product is designed or formulated and the costs are worked out. We can also notice that a product management sounds more generic that include many brands where as a brand is more specific. But brands too have their lines though not as big as product lines.

Whatever may be the term the product and brand manager functions have been recognized as vital functions of an organization, the main liaisons in an organization linking all the functions and coordinating and guiding them to make certain that they remain within the strategic frame work developed based on the market analysis. Thus today, as in the earlier days product managers get involved in the market research, identifying market needs and segments, developing marketable product specifications, keeping quality, cost and profit in mind, develop a positioning and communication strategy, train the sales team and follow up on the launch process until the product gets stable in the market place. This is a daunting task the product managers dealt with. To be effective in technical products, the product managers needed to have technical back grounds too.

Some thought that the Product Manager will fade away as time evolves, but as time passed on, the marketing function got more and more competitive due to increasing number and diversity of the products, the more aware complex manager and the highly aggressive competitors in the market. No sector is an exception to it. It is precisely because of this trend the product manager; brand manager functions now became relevant even in service sectors like banking and finance, tourism and many more.

Product and Brand manager positions may be relevant even today, but have the organizations thought over the relevance of their job descriptions? There appears to be a lacuna in organizations coping up with the new challenges in the ecosystem. It appears that even at the corporate level, organizations are still grappling with the concept of sustainability and seem to prefer to live in the hope that “sustainability” is a fad, a passing notion that will disappear as something new comes up. Looking at the issue purely from corporate profitability perspective, a priority for the share holder, anything that calls for huge investment and risky track will need some deep thinking before a change is made.

The basic questions are -will sustainability disappear, is it a fad that will be run over by another mighty one and can organizations afford to wait? Growing evidence seems to indicate that it would not be possible. Increasing pressure from nations on carbon rating, biodegradability, recycling and environmental consciousness it appears that it would be difficult to whisk them away. The environmental lobbies are stronger now, and the consumer is willing to listen to them. The consumer may be compromising with environmentally insensitive brands and organizations, but deep in his mind there is a preference for more “safe product”. There could be a day when the labeling products with environmental safety index would be a statutory requirement and precautions might appear in the advertisements and labels as subscripts.

This is where corporation need to be alert and slowly begin to implement, if not already done, with more sincerity the “sustainability” thinking and instill it in all functions.

There may be a need for sustainability managers who along with quality manager can promote sustainability, environmental friendliness and green consciousness among the product developers, designers and strategists.

The change will have a substantial impact on the product manager function. The new product manager and brand manager must take into consideration the environmental friendliness and organic component in developing a eco friendly version of the product.

Apart from the ecological challenges the product managers also face a new and emerging challenge from the changing media habits of the consumer. The new consumer is not the earlier consumer any more, getting his information from news paper, magazines or television or movies. It is much more diverse mix now with MP3s, blogs, internet advertisement, U-tubes, mobile phones and social sites exchanging information. Now the brands need to be more ubiquitous in their media presence.

Being merely present is not enough. Here, distinction must be made between” presence” and “present”. Many brands tend to be present than creating a presence for themselves. Creating a presence in this new ecosystem calls for strong ecologically flavored brand values, a clear implementation of the values in the design process and packaging, and communicating them effectively to the consumer. Who can do this better than the product manager or brand manager?

Some might argue that the segment is pretty small to be alarmed about it at this stage. Such segments tend to be small but their impact is high enough to make neutral consumer walkway from the brand towards more eco sensitive, green brand at the retail shelf. Who knows, this could only be beginning of the end.

What is Anti-Neutrophil Cytoplasmic Antibody-Associated Vasculitis?

DelveInsight’s “Antibody Drug Conjugate- Market Insights, Epidemiology, and Market Forecast-2030″ report delivers an in-depth understanding of the Antibody Drug Conjugate, historical and forecasted epidemiology as well as the Antibody Drug Conjugate market trends in the United States, EU5 (Germany, Spain, Italy, France, and United Kingdom) and Japan.

What is Antibody Drug Conjugate Market Report?

The Antibody Drug Conjugate market report provides current treatment practices, emerging drugs, Antibody Drug Conjugate market share of the individual therapies, current and forecasted Antibody Drug Conjugate market Size from 2018 to 2030 segmented by seven major markets. The Report also covers current Antibody Drug Conjugate treatment practice/algorithm, market drivers, market barriers and unmet medical needs to curate best of the opportunities and assesses the underlying potential of the market.

Antibody Drug Conjugate Disease Understanding and Treatment Algorithm

The DelveInsight Antibody Drug Conjugate market report gives a thorough understanding of the Antibody Drug Conjugate by including details such as disease definition, symptoms, causes, pathophysiology, diagnosis and treatment.

Diagnosis

This segment of the report covers the detailed diagnostic methods or tests for Antibody Drug Conjugate.

Treatment

It covers the details of conventional and current medical therapies available in the Antibody Drug Conjugate market for the treatment of the condition. It also provides Antibody Drug Conjugate treatment algorithms and guidelines in the United States, Europe, and Japan.

Antibody Drug Conjugate Epidemiology

The Antibody Drug Conjugate epidemiology division provide insights about historical and current Antibody Drug Conjugate patient pool and forecasted trend for every seven major countries. It helps to recognize the causes of current and forecasted trends by exploring numerous studies and views of key opinion leaders. This part of the DelveInsight report also provides the diagnosed patient pool and their trends along with assumptions undertaken.

Key Findings

The disease epidemiology covered in the report provides historical as well as forecasted Antibody Drug Conjugate epidemiology scenario in the 7MM covering the United States, EU5 countries (Germany, Spain, Italy, France, and the United Kingdom), and Japan from 2018 to 2030.

Country Wise- Antibody Drug Conjugate Epidemiology

The epidemiology segment also provides the Antibody Drug Conjugate epidemiology data and findings across the United States, EU5 (Germany, France, Italy, Spain, and the United Kingdom), and Japan.

Antibody-Drug Conjugate Drug Chapters

Drug chapter segment of the Antibody Drug Conjugate report encloses the detailed analysis of Antibody Drug Conjugate marketed drugs and late stage (Phase-III and Phase-II) pipeline drugs. It also helps to understand the Antibody Drug Conjugate clinical trial details, expressive pharmacological action, agreements and collaborations, approval and patent details, advantages and disadvantages of each included drug and the latest news and press releases.

Marketed Drugs

The report provides the details of the marketed product available for Antibody Drug Conjugate treatment.

Antibody-Drug Conjugate Emerging Drugs

The report provides the details of the emerging therapies under the late and mid-stage of development for Antibody Drug Conjugate treatment.

Antibody Drug Conjugate Market Outlook

The Antibody Drug Conjugate market outlook of the report helps to build the detailed comprehension of the historic, current, and forecasted Antibody Drug Conjugate market trends by analyzing the impact of current therapies on the market, unmet needs, drivers and barriers and demand of better technology.

This segment gives a thorough detail of Antibody Drug Conjugate market trend of each marketed drug and late-stage pipeline therapy by evaluating their impact based on annual cost of therapy, inclusion and exclusion criteria’s, mechanism of action, compliance rate, growing need of the market, increasing patient pool, covered patient segment, expected launch year, competition with other therapies, brand value, their impact on the market and view of the key opinion leaders. The calculated market data are presented with relevant tables and graphs to give a clear view of the market at first sight.

Antibody Drug Conjugate Drugs Uptake

This section focusses on the rate of uptake of the potential drugs recently launched in the Antibody Drug Conjugate market or expected to get launched in the market during the study period 2018-2030. The analysis covers Antibody Drug Conjugate market uptake by drugs; patient uptake by therapies; and sales of each drug.

This helps in understanding the drugs with the most rapid uptake, reasons behind the maximal use of new drugs and allow the comparison of the drugs on the basis of market share and size which again will be useful in investigating factors important in market uptake and in making financial and regulatory decisions.

Antibody Drug Conjugate Pipeline Development Activities

The report provides insights into different therapeutic candidates in Phase II, and Phase III stage. It also analyses Antibody Drug Conjugate key players involved in developing targeted therapeutics.

Pipeline Development Activities

The report covers the detailed information of collaborations, acquisition and merger, licensing, patent details and other information for Antibody Drug Conjugate emerging therapies.

Reimbursement Scenario in Antibody Drug Conjugate

Approaching reimbursement proactively can have a positive impact both during the late stages of product development and well after product launch. In a report, we take reimbursement into consideration to identify economically attractive indications and market opportunities. When working with finite resources, the ability to select the markets with the fewest reimbursement barriers can be a critical business and price strategy.

KOL- Views

To keep up with current market trends, we take KOLs and SME’s opinion working in Antibody Drug Conjugate domain through primary research to fill the data gaps and validate our secondary research. Their opinion helps to understand and validate current and emerging therapies treatment patterns or Antibody Drug Conjugate market trend. This will support the clients in potential upcoming novel treatment by identifying the overall scenario of the market and the unmet needs.

Competitive Intelligence Analysis

We perform Competitive and Market Intelligence analysis of the Antibody Drug Conjugate Market by using various Competitive Intelligence tools that include – SWOT analysis, PESTLE analysis, Porter’s five forces, BCG Matrix, Market entry strategies etc. The inclusion of the analysis entirely depends upon the data availability.

Life-Fitness Equipment – Understand the Concept

Once you initiate a fitness training program, a bodybuilding program or any other training regimen to amplify your health and physical fitness, you have the option of registering in a local fitness center or gym, or setting up your home gym. Home fitness equipment are currently very popular due to their convenience and easy acquisition. It is in this acquisition process of home gym equipment that the concept of life fitness equipment accrues.

Introducing Life Fitness equipment

The phrase life fitness equipment refers to the lifetime equipment acquisition whereby the equipment you buy is warranted for their life duration. In short, therefore, life fitness equipment refers to lifetime fitness equipment. Those who have encountered the term may not be totally familiar with the concept. If however you are intent on setting up a home gym for your physical fitness training of bodybuilding, it is important that you consider the importance and the essential meaning of lifetime equipment.

Purchasing lifetime or life fitness equipment means that the equipment you purchase come with a lifetime warranty. That is just about the best deal available in your local exercise equipment store.

Why Life fitness Equipment is a Viable Choice

The following are some of the reasons why you might consider buying life fitness equipment:

Fitness aids and equipment are very expensive and not the kind of investments you would wish to be buying every now and then if you can avoid it
With regular exercises, common fitness aides and equipment usually break down and become dysfunctional such that they hinder beneficial workouts unless you buy a replacement
Insurance covers for your home gym equipment is a more expensive option when it comes to break down, wear and tear
The convenience of knowing that your equipment will be serviced or replaced anytime it stops working efficiently, instead of having to carry out another odious shopping
In short, life fitness equipment might end up saving you a lot of time, money and trouble. Almost all types of equipment will and do break down with continued use. Whether it is furniture, cell phones, vehicles, machines or whatever else, breakage and wear and tear is a norm in the use of machines.

Your equipment is also as prone to breakage and wear and tear. You therefore need the assurance of a lifetime guarantee that the equipment will always be replaceable and or repairable at no additional cost. That is the essence of lifetime warranty carried by life fitness equipment.

Conclusion

Fitness equipment is a formidable investment. Setting up a home gym is something that should be covered by a warranty or insurance of sorts. In this regard, life fitness equipment is just about the best available option. Ideally, the lifetime warranty is offered by manufacturers and extended by equipment stores and other retailers within your local setting. Ensure that you check for such provisions when buying your home gym equipment and specifically ask for the equipment that carries with it a lifetime warranty. Additionally ensure that:

1. The price is acceptable in comparison with the normal pricing of the equipment i.e. It should not go beyond 20% of the normal price

2. The condition of the equipment while at the fitness equipment store should be brand new and functional

3. The lifetime warranty documentation properly signed by the equipment store as provided for by the manufacturer

4. The terms spelt out in the lifetime warranty to include replacement and repairs without excluding your typical usage of the equipment i.e. Some contracts will exclude electrical-fault-caused damage from warranty cover which is a trick you must avoid

5. The reliability and or dependability of the local store or manufacturer to follow through on their word based on their track record, customer support and customer satisfaction history

There is a link between a bodybuilding lifestyle and optimal health. Once an individual strikes that link, he or she attains optimal physical fitness as a by-product. With the right information, you can easily set up a training regimen that is centered on bodybuilding health. From this program, muscle mass and strength will accrue and with it physical fitness.